When I met Jean Claude Cheffre CEO of Activilong and his team, he was looking for a way to understand the natural hair movement better and to penetrate the market for his brand. I was moved and touched by the story of this brand, built by a strong black woman in the Carribeans that is transmitting her knowledge and power in her family. I have designed a Summertime hair academy to enable Jean Claude and his team to share their story.